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AI Traffic Surges 393% at US Retailers, Driving Revenue Growth

Artificial intelligence is fundamentally reshaping the American retail landscape, with AI-driven traffic to U.S. retail websites skyrocketing 393% during the first quarter of 2024. According to new data from Adobe, these AI-assisted shoppers aren’t just browsing—they’re converting at significantly higher rates and generating measurably more revenue than traditional visitors.

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