Media room

This section features official updates, announcements, press releases, and key highlights from our brand. Stay informed about company milestones, partnerships, and important media coverage.

bags of chips are on display in a store

PepsiCo Slashes Snack Prices to Reclaim Market Share

PepsiCo is making a bold pricing move to recapture market share from budget-conscious snackers, slashing prices on iconic brands like Doritos and Lays by as much as 15 percent. The aggressive price cuts, timed strategically around the Super Bowl in February, signal the snack giant’s determination to reverse sliding sales in an increasingly competitive market.

PepsiCo Slashes Snack Prices to Reclaim Market Share Read More »