The Death of the “Growth at All Costs” Startup Model
Defining the Model Growth at all costs meant achieving 3x-5x YoY revenue growth regardless of path-to-profitability, accepting CAC 3-5x LTV ratios and 100%+ YoY burn rate increases. This startup model dominated venture capital funding in the 2010s. Founders chased hypergrowth to hit unicorn status. Core element one focused on ARR growth over 100% YoY. SaaS
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